Kicking off a new year brings so many possibilities. It’s one of our favorite times of the year when we see so many entrepreneurs and businesses with such momentum and energy for the growth to come. Among the many steps, you’ll be taking to set your business up for success this year is considering how your customers will perceive you in what promises to be a year of comebacks.
Each brand has its own story to tell – one of overcoming obstacles and providing value for the clients and customers it serves. As a business, it’s important that your customers and clients see you beyond just a product they buy and instead see you as a brand or person they want as part of their daily life. Customers want to see who your brand is and what it values, and the best way to convey that is through connecting with them as a person.
That’s where we can help!
When considering how you’ll use photography and branding to tell your story for your business, you should consider what’s important in a photographer. Imperative to your success is the ability of your branding photographer to help you use props, angles, tone, and style to tell the story of your brand and connect with your customers quickly. Choosing your aesthetic appropriately can make all the difference in what your photos convey, so it’s important to get this right. Wardrobe choice, location choice, and more should all be consistent across your marketing channels, as well as consistent with what your audience expects to see from you.
Branding photography is truly one of the best ways to establish your brand and story and is one of the most important assets that contribute to your success and brand growth. As you begin setting the stage for your success this year, we invite you to book with us and take advantage of a limited-time special.
If you are interested in booking a personal branding session, click here and fill out the form to receive all the details about your session with Brystan Studios.
Trust us, we get it. Being a business owner isn’t easy and requires a lot of initiative and determination but we’re here to tell you that there are simple ways to grow your business by selling yourself visually. How?
Two words: creating image content to define your brand identity.
But does it really make a difference? Well, we’re here to tell you that, yes, it makes a huge difference. You see, branding is important because it not only creates a lasting impression but it allows clients to get to know you a little better before creating their own opinions and perceptions. Branding images done well, also identify what someone can expect from your company, product, or service.
That’s why we created this blog post. Brystan Studios will help to guide you on how to create a branding system for your business through the power of images. Yes, images! Who would have thought?
We live in a culture that is deprived of time, because of this creating a strong visual identity mixed with style and intention is bound to build trust and rapport with both existing and new clients. That said, since business and branding images require style and intention, it’s important to capture the right shots.
The takeaway? A successful brand identity results in a positive brand image. So what type of images you should focus on taking to make sure your brand stands out above the rest? Let’s take a look!
1. Images that reflect the authentic you
Aesthetic is important, but it’s not enough to win new clients. Your images must be in line with your brand or business values. Can you deliver authenticity within your images? Your audience will use the images to create an impression of you! Our advice? Just be you! It’s that simple.
2. Images with captivating backgrounds
The scenery is crucial since it’s conveying a lot about what you are trying to advertise about yourself. For example, if you are a personal trainer, it might be a nice idea to take photos at the gym or even an open park wearing gym clothes. Or, maybe you’re a therapist and want to take images in your office.
Either way, your brand imagery should have a goal. Do you want to elicit a calm or energetic feeling? Should it be indoor or outdoor? Where do you feel the most comfortable? The scenery tells your brand story.
3. Images with consistent brand colors
It’s always a good idea to make sure the colors you wear for your brand system reflect your personality and business. At this point, you most likely have a consistent palette that reflects your brand.
We recommend using this palette when deciding on what colors to wear or what background colors to add within your images. Mostly because it creates consistency and tells a brand story.
4. Images that showcase your brand’s values
What are your brand values? Write them out before your shoot and reflect on them. Your images should deliver on the experience you are reflecting within your images.
Ask yourself, what do I want to express to the outside world? What do I want to get out of each image? Use this as a guideline and watch your images shine.
5. Images that feature natural movement
Poses are great and important but it’s also crucial to have images that showcase you naturally. We can learn from some brand like mural wallpaper brand EverWallpaper, they do a perfect job on this. Do you cringe at the super-corporate, ‘fake handshake’ images? Us too. Avoid images that are generic or cliche. Be you. Laugh, walk, or work on a task to get some natural shots of what you do daily.
Invite a current client to join in the images to show what your brand is really about. Be prepared to take photos of your product, workspace, or branding theme. For example, if you’re a chef, it would be authentic and worthwhile to take pictures of your kitchen space or even photos of you cooking in your kitchen. Bottom line: people are drawn to authenticity.
Creating images that keep your brand up-to-date can be a huge challenge but it doesn’t have to be. Just remember, brand imagery is about connecting with your audience visually as a means to create engagement. These images will also accompany your marketing so you have to love them. More than that, the images you select reflect your brand personality so always be true to yourself.
Here at Brystan Studios, we take your brand imagery seriously. From our strong attention to detail, state-of-the-art-lighting, scenic locations, designer sets, and professional hair and makeup style, you won’t be let down. We’re ready to reflect your brand’s aesthetic and create an unforgettable impression for your business and branding.
Are you ready to book your business and branding shoot with Brystan Studios? Give us a call at (949) 831-3774, or click here for our contact form to schedule your complimentary consultation with Brystan Studios!
View our Business & Branding Portrait Gallery here.
The quality of corporate photography that you choose to represent your business online and in printed
materials says a lot about your company. It very often forms your potential customers’ first impression of your
brand, your corporate culture, and your employees. It is said that nothing is more important for building trust than meeting face to face – but that is not always possible, especially not right away. Your website serves as your first point of contact with potential customers, and great corporate photography can serve as your proxy for that first interface. If you can’t show your clients around your office in person, you can still give them a sense of who you are as a business and make them feel comfortable and connected.
Contact Brystan Studios Today!
27001 Moulton Parkway – Suite A108
Aliso Viejo, CA 92656
Today’s busy digital world means that it can be harder than ever to attract attention from your ideal client or
employer. The key to success in our social media driven world is having bold and powerful headshot that sets you apart from the crowd. Its your opportunity to create a great first impression, so why not have an engaging headshot that reflects your personality. We will help you choose the right clothing for your headshots and direct you in poses and expressions so that you are looking your best! A great headshot is the best way to market yourself. Build your personal brand today!
Brystan Studios, a Luxury Photography Studio In Orange County, California, Is Here to Help You Do Just That.
27001 Moulton Parkway – Suite A108
Aliso Viejo, CA 92656 (949) 831-3774
Build your brand!
In a world with thousands of people who do what you do, you need so much more than a headshot to stand out.
We create a visual foundation for your business with stunning images of you and your brand. Whether you need a traditional or lifestyle headshot or expert branding images for your business, we can do it all. I want to work with people who want to tell a story about their brand. People who are creating their own visual brand identity.
Whether you’re a real estate agent, yoga instructor, doctor or blogger, beautiful and professional photography can really take your branding to the next level.
Lori ensures that you look the part with professional hair and makeup services, creating a look that’s career-appropriate while underscoring your distinct personality and defining features.
Activate Your Branding & Boost Your Business
Contact Lori Today!
27001 Moulton Parkway – Suite A108
Aliso Viejo, CA 92656