Trust us, we get it. Being a business owner isn’t easy and requires a lot of initiative and determination but we’re here to tell you that there are simple ways to grow your business by selling yourself visually. How?
Two words: creating image content to define your brand identity.
But does it really make a difference? Well, we’re here to tell you that, yes, it makes a huge difference. You see, branding is important because it not only creates a lasting impression but it allows clients to get to know you a little better before creating their own opinions and perceptions. Branding images done well, also identify what someone can expect from your company, product, or service.
That’s why we created this blog post. Brystan Studios will help to guide you on how to create a branding system for your business through the power of images. Yes, images! Who would have thought?
We live in a culture that is deprived of time, because of this creating a strong visual identity mixed with style and intention is bound to build trust and rapport with both existing and new clients. That said, since business and branding images require style and intention, it’s important to capture the right shots.
The takeaway? A successful brand identity results in a positive brand image. So what type of images you should focus on taking to make sure your brand stands out above the rest? Let’s take a look!
1. Images that reflect the authentic you
Aesthetic is important, but it’s not enough to win new clients. Your images must be in line with your brand or business values. Can you deliver authenticity within your images? Your audience will use the images to create an impression of you! Our advice? Just be you! It’s that simple.
2. Images with captivating backgrounds
The scenery is crucial since it’s conveying a lot about what you are trying to advertise about yourself. For example, if you are a personal trainer, it might be a nice idea to take photos at the gym or even an open park wearing gym clothes. Or, maybe you’re a therapist and want to take images in your office.
Either way, your brand imagery should have a goal. Do you want to elicit a calm or energetic feeling? Should it be indoor or outdoor? Where do you feel the most comfortable? The scenery tells your brand story.
3. Images with consistent brand colors
It’s always a good idea to make sure the colors you wear for your brand system reflect your personality and business. At this point, you most likely have a consistent palette that reflects your brand.
We recommend using this palette when deciding on what colors to wear or what background colors to add within your images. Mostly because it creates consistency and tells a brand story.
4. Images that showcase your brand’s values
What are your brand values? Write them out before your shoot and reflect on them. Your images should deliver on the experience you are reflecting within your images.
Ask yourself, what do I want to express to the outside world? What do I want to get out of each image? Use this as a guideline and watch your images shine.
5. Images that feature natural movement
Poses are great and important but it’s also crucial to have images that showcase you naturally. Do you cringe at the super-corporate, ‘fake handshake’ images? Us too. Avoid images that are generic or cliche. Be you. Laugh, walk, or work on a task to get some natural shots of what you do daily.
Invite a current client to join in the images to show what your brand is really about. Be prepared to take photos of your product, workspace, or branding theme. For example, if you’re a chef, it would be authentic and worthwhile to take pictures of your kitchen space or even photos of you cooking in your kitchen. Bottom line: people are drawn to authenticity.
Creating images that keep your brand up-to-date can be a huge challenge but it doesn’t have to be. Just remember, brand imagery is about connecting with your audience visually as a means to create engagement. These images will also accompany your marketing so you have to love them. More than that, the images you select reflect your brand personality so always be true to yourself.
Here at Brystan Studios, we take your brand imagery seriously. From our strong attention to detail, state-of-the-art-lighting, scenic locations, designer sets, and professional hair and makeup style, you won’t be let down. We’re ready to reflect your brand’s aesthetic and create an unforgettable impression for your business and branding.
Are you ready to book your business and branding shoot with Brystan Studios? Give us a call at (949) 831-3774, or click here for our contact form to schedule your complimentary consultation with Brystan Studios!
View our Business & Branding Portrait Gallery here.